When to consider Runway
Consider Runway for prompted character behavior, tool calling, and camera or screen inputs. Decide which session mode your product requires before comparing total cost.
Pricing by mode
GWM-1 powers custom conversational characters with session prompts, tool calling, and camera or screen inputs.
2 credits per 6 seconds at $0.01/credit, plus 2 credits per session start.
| Detail | Runway |
|---|---|
| Model | Characters / GWM-1 |
| Full avatar usage rate | $12.00/hr |
| Full billing basis | Native hosted session + $0.02/start |
| Video-only usage rate | $12.00/hr |
| Video billing basis | Video session + $0.02/start |
| Full response timing | Not published · Hosted conversation timing not published |
| Video timing | Not listed · Comparable response timing not published |
| Output resolution | Not published · No verified specification in the cited sources |
| FPS | Not published · No verified specification in the cited sources |
| Custom motions | Not verified · Prompted character behavior; signature actions not established |
| Moderation control | Not verified · An unmoderated or configurable mode has not been verified |
| Deployment | Hosted API |
Usage rates are one component of cost. Use the monthly calculator for supported plan allowances and session assumptions.
Monthly cost examples
Illustrative totals for the selected monthly plans, using five-minute connected sessions. Each row uses one mode for the entire allowance. Video Only excludes an external voice stack. Taxes, avatar preparation, and unlisted add-ons are excluded.
| Provider and mode | 100 min/month | 1,000 min/month | 10,000 min/month |
|---|---|---|---|
| Runway Characters Full AvatarDeveloper metered quote | $20.40 | $204.00 | $2,040.00 |
| Runway Characters Video OnlyDeveloper metered quote | $20.40 | $204.00 | $2,040.00 |
Runway Characters: Two credits per six seconds plus two credits per start. Calculator rounds partial chunks up as an explicit estimate. Native sessions have a five-minute cap; consumer subscription credits excluded. Billing source ↗
Plan the integration
Account for metered session usage and the startup charge. In a video-only integration, include your own voice-agent costs and confirm the model and limits in the current API documentation.
Read the latency correctly
The entry usage illustration excludes session starts and taxes. The selected sources do not establish a comparable current numeric latency result here.
$12 is 60 minutes of metered usage, excluding $0.02 session starts and taxes. External voice-agent components may add costs.
Questions to verify before launch
- Will you use the native conversation stack or an external voice agent?
- How is each session rounded for billing?
- How many session starts does your workload create?
Official sources
Continue comparing
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